#ArtistTip: Tour Locally


So, you have been putting in studio time, recording track after track, and you have a nice online fanbase….but you still feel like you need more. Well, put a tour together and show your city what you’re working with.

How do you do it? Glad you asked.

*Start with cities/towns within a 2 to 3 hour drive of your hometown, and identify which venues you can play.

You should research similar local artists and see where they like to play. Then take a chance and send them an email; who knows, maybe they’ll love your stuff.

The key to touring locally is to build local sustainable tour markets that you can use to expand upon later in your career.

*Promote your show

The main idea behind local touring is to try and make a few new fans at each show you play. Then next time you play, those fans will come back and bring more friends.

*Trade shows with other artists/bands

Research bands that are similar to yourself in other tour markets, and ask if you can play a show with them in their town. Then when they get a chance to go on tour, you can play a show with them in your hometown.

It’s usually a good idea to go on local tours every six weeks. That way you have enough time to play all the local markets and take some time to recover at home. Then get right back to it! You want to build a loyal fanbase locally so that when the time comes, you can start expanding to larger markets and hopefully draw in some of your local fans.


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